Being a Best Rural Retailer is both good for the soul and good for business! 

"Alexander James of Pendlebury, the traditional country and equestrian outfitters, has doubled the size of its shop as a result of being crowned Best Rural Retailer earlier in the year.  The new shop has doubled space available for visitors and is now stocking a range of accessories including stocks, socks, gloves and shirts.  The thinking behind the expansion is to offer customers a more complete service."
 
From Equestrian Business Monthly Dec 2007/Jan 2008